2025
Elle Wines
Elle Wines is a contemporary wine brand focused on curated selections and elevated wine experiences. While their product offering and brand identity were strong, their digital growth infrastructure was not yet realised — especially when it came to leveraging automated communication to nurture customer relationships and drive repeat revenue.
Wine & Hospitality
Ecommerce
Know More
Puntafy partnered with Elle Wines to design, implement and optimise a complete email marketing ecosystem that could support long-term customer engagement, retention, and lifetime value ®
Best Rated Portfolio in the Market
Willow Studio has completely transformed the way we present our brand. Their team’s creativity, professionalism, and deep understanding of design made the entire process smooth and enjoyable. From the initial concept to the final execution, every detail was thoughtfully crafted to align with our vision. The end result was beyond our expectations—visually stunning, highly functional, and perfectly tailored to our needs.
Problem
Before working with Puntafy, Elle Wines had basic email functionality in place, but there was no strategic structure behind it. They regularly collected email addresses, yet lacked automated flows that could nurture leads, recover potential lost sales, or turn one-time buyers into repeat customers.
In an ecommerce environment where acquisition costs continue to rise, this meant Elle Wines was missing some of the most impactful levers for predictable, sustainable growth.
Instead of treating email as an afterthought, Puntafy approached the project by building a lifecycle-driven email strategy designed around key moments in the customer journey.
Our goal was to ensure that every email — whether automated or campaign-based — served a clear business purpose, from welcoming new subscribers to re-engaging valuable customers who hadn’t purchased in a while.
This strategy was rooted in the belief that email should work as an integrated revenue channel, not just a broadcast tool.
Solution
To realise this vision, we architected and delivered a suite of automated flows that aligned perfectly with Elle Wines’ brand, audience and commercial objectives.
We began with welcome sequences that introduced new subscribers to the ethos and products of Elle Wines, establishing brand value immediately and setting the tone for future engagement.
We then implemented abandoned cart and browse abandonment flows to recover lost sales opportunities — capturing revenue that would otherwise have disappeared.
Post-purchase flows were integrated to reinforce positive buying behaviour, express gratitude, offer additional product education, and subtly encourage second purchases, building long-term loyalty.
All email flows were built with segmentation in mind, enabling highly personalised messaging based on customer behaviour, preferences and purchase history.
Concept
As a result of this strategic, lifecycle-oriented approach, Elle Wines was able to unlock a powerful revenue stream from automatic email flows while also deepening engagement with their audience.
The structured email ecosystem transformed email from a passive channel into a predictable growth engine, increasing repeat purchases and supporting long-term customer value. Since implementation, email revenue contributed significantly to overall sales, with clear feedback in purchase frequency and audience engagement metrics.
More importantly, the flows added an ongoing layer of meaningful communication — turning one-time interactions into ongoing brand relationships.
More Works
©2026
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are projects fixed scope or ongoing?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
07
How easy is it to collaborate as a team?
08
Do I need to understand AI, tech, or automation?
2025
Elle Wines
Elle Wines is a contemporary wine brand focused on curated selections and elevated wine experiences. While their product offering and brand identity were strong, their digital growth infrastructure was not yet realised — especially when it came to leveraging automated communication to nurture customer relationships and drive repeat revenue.
Wine & Hospitality
Ecommerce
Know More
Puntafy partnered with Elle Wines to design, implement and optimise a complete email marketing ecosystem that could support long-term customer engagement, retention, and lifetime value ®
Best Rated Portfolio in the Market
Willow Studio has completely transformed the way we present our brand. Their team’s creativity, professionalism, and deep understanding of design made the entire process smooth and enjoyable. From the initial concept to the final execution, every detail was thoughtfully crafted to align with our vision. The end result was beyond our expectations—visually stunning, highly functional, and perfectly tailored to our needs.
Problem
Before working with Puntafy, Elle Wines had basic email functionality in place, but there was no strategic structure behind it. They regularly collected email addresses, yet lacked automated flows that could nurture leads, recover potential lost sales, or turn one-time buyers into repeat customers.
In an ecommerce environment where acquisition costs continue to rise, this meant Elle Wines was missing some of the most impactful levers for predictable, sustainable growth.
Instead of treating email as an afterthought, Puntafy approached the project by building a lifecycle-driven email strategy designed around key moments in the customer journey.
Our goal was to ensure that every email — whether automated or campaign-based — served a clear business purpose, from welcoming new subscribers to re-engaging valuable customers who hadn’t purchased in a while.
This strategy was rooted in the belief that email should work as an integrated revenue channel, not just a broadcast tool.
Solution
To realise this vision, we architected and delivered a suite of automated flows that aligned perfectly with Elle Wines’ brand, audience and commercial objectives.
We began with welcome sequences that introduced new subscribers to the ethos and products of Elle Wines, establishing brand value immediately and setting the tone for future engagement.
We then implemented abandoned cart and browse abandonment flows to recover lost sales opportunities — capturing revenue that would otherwise have disappeared.
Post-purchase flows were integrated to reinforce positive buying behaviour, express gratitude, offer additional product education, and subtly encourage second purchases, building long-term loyalty.
All email flows were built with segmentation in mind, enabling highly personalised messaging based on customer behaviour, preferences and purchase history.
Concept
As a result of this strategic, lifecycle-oriented approach, Elle Wines was able to unlock a powerful revenue stream from automatic email flows while also deepening engagement with their audience.
The structured email ecosystem transformed email from a passive channel into a predictable growth engine, increasing repeat purchases and supporting long-term customer value. Since implementation, email revenue contributed significantly to overall sales, with clear feedback in purchase frequency and audience engagement metrics.
More importantly, the flows added an ongoing layer of meaningful communication — turning one-time interactions into ongoing brand relationships.
More Works
©2026
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are projects fixed scope or ongoing?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
07
How easy is it to collaborate as a team?
08
Do I need to understand AI, tech, or automation?
2025
Elle Wines
Elle Wines is a contemporary wine brand focused on curated selections and elevated wine experiences. While their product offering and brand identity were strong, their digital growth infrastructure was not yet realised — especially when it came to leveraging automated communication to nurture customer relationships and drive repeat revenue.
Wine & Hospitality
Ecommerce
Know More
Puntafy partnered with Elle Wines to design, implement and optimise a complete email marketing ecosystem that could support long-term customer engagement, retention, and lifetime value ®
Best Rated Portfolio in the Market
Willow Studio has completely transformed the way we present our brand. Their team’s creativity, professionalism, and deep understanding of design made the entire process smooth and enjoyable. From the initial concept to the final execution, every detail was thoughtfully crafted to align with our vision. The end result was beyond our expectations—visually stunning, highly functional, and perfectly tailored to our needs.
Problem
Before working with Puntafy, Elle Wines had basic email functionality in place, but there was no strategic structure behind it. They regularly collected email addresses, yet lacked automated flows that could nurture leads, recover potential lost sales, or turn one-time buyers into repeat customers.
In an ecommerce environment where acquisition costs continue to rise, this meant Elle Wines was missing some of the most impactful levers for predictable, sustainable growth.
Instead of treating email as an afterthought, Puntafy approached the project by building a lifecycle-driven email strategy designed around key moments in the customer journey.
Our goal was to ensure that every email — whether automated or campaign-based — served a clear business purpose, from welcoming new subscribers to re-engaging valuable customers who hadn’t purchased in a while.
This strategy was rooted in the belief that email should work as an integrated revenue channel, not just a broadcast tool.
Solution
To realise this vision, we architected and delivered a suite of automated flows that aligned perfectly with Elle Wines’ brand, audience and commercial objectives.
We began with welcome sequences that introduced new subscribers to the ethos and products of Elle Wines, establishing brand value immediately and setting the tone for future engagement.
We then implemented abandoned cart and browse abandonment flows to recover lost sales opportunities — capturing revenue that would otherwise have disappeared.
Post-purchase flows were integrated to reinforce positive buying behaviour, express gratitude, offer additional product education, and subtly encourage second purchases, building long-term loyalty.
All email flows were built with segmentation in mind, enabling highly personalised messaging based on customer behaviour, preferences and purchase history.
Concept
As a result of this strategic, lifecycle-oriented approach, Elle Wines was able to unlock a powerful revenue stream from automatic email flows while also deepening engagement with their audience.
The structured email ecosystem transformed email from a passive channel into a predictable growth engine, increasing repeat purchases and supporting long-term customer value. Since implementation, email revenue contributed significantly to overall sales, with clear feedback in purchase frequency and audience engagement metrics.
More importantly, the flows added an ongoing layer of meaningful communication — turning one-time interactions into ongoing brand relationships.
More Works
©2026
FAQ
What does a project look like?
How is the pricing structure?
Are projects fixed scope or ongoing?
What is the ROI?
How do we measure success?
What do I need to get started?
How easy is it to collaborate as a team?
Do I need to understand AI, tech, or automation?