2023
Enoteca Pick Up
Growth, ecommerce & brand evolution for a premium wine business.
Wine & Hospitality
E-Commerce
Know More
Enoteca Pick Up is a premium wine retailer based in Italy, focused on curated selections from independent producers.
The goal was to transform a traditional wine business into a scalable, modern ecommerce brand, capable of growing through digital channels while preserving authenticity and expertise.®
A real transformation, built to last - Claudio, CEO Enoteca Pick Up
Before working with Puntafy, Enoteca Pick Up was entirely offline. We had a strong identity and great products, but no real digital structure. Together, we built our ecommerce from zero and created a system that finally reflects who we are and where we want to go.
Today, our online channel is a core part of the business. The growth we’ve seen over the past two years is the result of strategy, structure and consistency — not shortcuts. Puntafy didn’t just ‘do marketing’, they helped us build a scalable business.
Problem
At the beginning of the project, Enoteca Pick Up had no online sales infrastructure. There was no ecommerce, no structured digital strategy and no system in place to support growth beyond the physical store.
The challenge was not optimisation — it was creation.
We had to transform a purely offline business into a scalable online brand, defining everything from platform selection to customer journey, from communication strategy to performance marketing. The goal was to build solid foundations, not quick fixes.
The approach was intentionally long-term focused. Instead of rushing into isolated marketing actions, Puntafy designed a complete growth framework tailored to the wine industry and the brand’s positioning.
The priority was to create a digital presence that felt credible, premium and aligned with the culture of wine, while applying proven ecommerce and performance principles. Strategy came first, execution followed.
Every step was planned to ensure scalability and consistency over time.
Solution
We built the ecommerce platform from zero using Shopify, designing a structure that could support product storytelling, ease of navigation and a smooth purchasing experience. The website became the core of the digital ecosystem, not just a sales channel.
Alongside the ecommerce launch, we structured the entire online presence, giving Enoteca Pick Up a clear and recognisable digital identity. Email marketing was implemented as a central growth lever, with automated flows covering welcome sequences, abandoned carts and post-purchase communication.
Paid advertising strategies were then layered on top of this solid foundation, ensuring traffic was driven into a system designed to convert and retain customers, not just generate clicks.
Within two years, Enoteca Pick Up experienced approximately 200% revenue growth, driven by the combination of ecommerce, structured email marketing and performance advertising.
What started as a purely physical wine shop evolved into a fully operational ecommerce brand with a scalable digital growth system. Revenue growth was not the result of isolated campaigns, but of a well-built infrastructure capable of supporting consistent performance over time.
Concept
The Enoteca Pick Up case demonstrates what happens when digital growth is built properly from the ground up. For wineries, wine shops and hospitality brands, going online is not about simply “having an ecommerce”. It’s about creating a system where brand, strategy and performance work together. This is exactly the type of transformation Puntafy specialises in.
Starting from a purely physical business, Enoteca Pick Up was transformed into a structured digital brand through a clear strategy, a solid ecommerce foundation and a growth-oriented mindset. Every decision was guided by the need to preserve authenticity while enabling scalability.
This is exactly the type of transformation Puntafy specialises in: helping traditional businesses enter the digital world with clarity, structure and long-term vision — without losing what makes them unique.
More Works
©2026
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are projects fixed scope or ongoing?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
07
How easy is it to collaborate as a team?
08
Do I need to understand AI, tech, or automation?
2023
Enoteca Pick Up
Growth, ecommerce & brand evolution for a premium wine business.
Wine & Hospitality
E-Commerce
Know More
Enoteca Pick Up is a premium wine retailer based in Italy, focused on curated selections from independent producers.
The goal was to transform a traditional wine business into a scalable, modern ecommerce brand, capable of growing through digital channels while preserving authenticity and expertise.®
A real transformation, built to last - Claudio, CEO Enoteca Pick Up
Before working with Puntafy, Enoteca Pick Up was entirely offline. We had a strong identity and great products, but no real digital structure. Together, we built our ecommerce from zero and created a system that finally reflects who we are and where we want to go.
Today, our online channel is a core part of the business. The growth we’ve seen over the past two years is the result of strategy, structure and consistency — not shortcuts. Puntafy didn’t just ‘do marketing’, they helped us build a scalable business.
Problem
At the beginning of the project, Enoteca Pick Up had no online sales infrastructure. There was no ecommerce, no structured digital strategy and no system in place to support growth beyond the physical store.
The challenge was not optimisation — it was creation.
We had to transform a purely offline business into a scalable online brand, defining everything from platform selection to customer journey, from communication strategy to performance marketing. The goal was to build solid foundations, not quick fixes.
The approach was intentionally long-term focused. Instead of rushing into isolated marketing actions, Puntafy designed a complete growth framework tailored to the wine industry and the brand’s positioning.
The priority was to create a digital presence that felt credible, premium and aligned with the culture of wine, while applying proven ecommerce and performance principles. Strategy came first, execution followed.
Every step was planned to ensure scalability and consistency over time.
Solution
We built the ecommerce platform from zero using Shopify, designing a structure that could support product storytelling, ease of navigation and a smooth purchasing experience. The website became the core of the digital ecosystem, not just a sales channel.
Alongside the ecommerce launch, we structured the entire online presence, giving Enoteca Pick Up a clear and recognisable digital identity. Email marketing was implemented as a central growth lever, with automated flows covering welcome sequences, abandoned carts and post-purchase communication.
Paid advertising strategies were then layered on top of this solid foundation, ensuring traffic was driven into a system designed to convert and retain customers, not just generate clicks.
Within two years, Enoteca Pick Up experienced approximately 200% revenue growth, driven by the combination of ecommerce, structured email marketing and performance advertising.
What started as a purely physical wine shop evolved into a fully operational ecommerce brand with a scalable digital growth system. Revenue growth was not the result of isolated campaigns, but of a well-built infrastructure capable of supporting consistent performance over time.
Concept
The Enoteca Pick Up case demonstrates what happens when digital growth is built properly from the ground up. For wineries, wine shops and hospitality brands, going online is not about simply “having an ecommerce”. It’s about creating a system where brand, strategy and performance work together. This is exactly the type of transformation Puntafy specialises in.
Starting from a purely physical business, Enoteca Pick Up was transformed into a structured digital brand through a clear strategy, a solid ecommerce foundation and a growth-oriented mindset. Every decision was guided by the need to preserve authenticity while enabling scalability.
This is exactly the type of transformation Puntafy specialises in: helping traditional businesses enter the digital world with clarity, structure and long-term vision — without losing what makes them unique.
More Works
©2026
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are projects fixed scope or ongoing?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
07
How easy is it to collaborate as a team?
08
Do I need to understand AI, tech, or automation?
2023
Enoteca Pick Up
Growth, ecommerce & brand evolution for a premium wine business.
Wine & Hospitality
E-Commerce
Know More
Enoteca Pick Up is a premium wine retailer based in Italy, focused on curated selections from independent producers.
The goal was to transform a traditional wine business into a scalable, modern ecommerce brand, capable of growing through digital channels while preserving authenticity and expertise.®
A real transformation, built to last - Claudio, CEO Enoteca Pick Up
Before working with Puntafy, Enoteca Pick Up was entirely offline. We had a strong identity and great products, but no real digital structure. Together, we built our ecommerce from zero and created a system that finally reflects who we are and where we want to go.
Today, our online channel is a core part of the business. The growth we’ve seen over the past two years is the result of strategy, structure and consistency — not shortcuts. Puntafy didn’t just ‘do marketing’, they helped us build a scalable business.
Problem
At the beginning of the project, Enoteca Pick Up had no online sales infrastructure. There was no ecommerce, no structured digital strategy and no system in place to support growth beyond the physical store.
The challenge was not optimisation — it was creation.
We had to transform a purely offline business into a scalable online brand, defining everything from platform selection to customer journey, from communication strategy to performance marketing. The goal was to build solid foundations, not quick fixes.
The approach was intentionally long-term focused. Instead of rushing into isolated marketing actions, Puntafy designed a complete growth framework tailored to the wine industry and the brand’s positioning.
The priority was to create a digital presence that felt credible, premium and aligned with the culture of wine, while applying proven ecommerce and performance principles. Strategy came first, execution followed.
Every step was planned to ensure scalability and consistency over time.
Solution
We built the ecommerce platform from zero using Shopify, designing a structure that could support product storytelling, ease of navigation and a smooth purchasing experience. The website became the core of the digital ecosystem, not just a sales channel.
Alongside the ecommerce launch, we structured the entire online presence, giving Enoteca Pick Up a clear and recognisable digital identity. Email marketing was implemented as a central growth lever, with automated flows covering welcome sequences, abandoned carts and post-purchase communication.
Paid advertising strategies were then layered on top of this solid foundation, ensuring traffic was driven into a system designed to convert and retain customers, not just generate clicks.
Within two years, Enoteca Pick Up experienced approximately 200% revenue growth, driven by the combination of ecommerce, structured email marketing and performance advertising.
What started as a purely physical wine shop evolved into a fully operational ecommerce brand with a scalable digital growth system. Revenue growth was not the result of isolated campaigns, but of a well-built infrastructure capable of supporting consistent performance over time.
Concept
The Enoteca Pick Up case demonstrates what happens when digital growth is built properly from the ground up. For wineries, wine shops and hospitality brands, going online is not about simply “having an ecommerce”. It’s about creating a system where brand, strategy and performance work together. This is exactly the type of transformation Puntafy specialises in.
Starting from a purely physical business, Enoteca Pick Up was transformed into a structured digital brand through a clear strategy, a solid ecommerce foundation and a growth-oriented mindset. Every decision was guided by the need to preserve authenticity while enabling scalability.
This is exactly the type of transformation Puntafy specialises in: helping traditional businesses enter the digital world with clarity, structure and long-term vision — without losing what makes them unique.
More Works
©2026
FAQ
What does a project look like?
How is the pricing structure?
Are projects fixed scope or ongoing?
What is the ROI?
How do we measure success?
What do I need to get started?
How easy is it to collaborate as a team?
Do I need to understand AI, tech, or automation?